Advanced SEO Training

Updated on: Feb - 1 - 2013

Advanced SEO Training Concepts (SEO, SMO, PPC)

Internet Basics & Search Engine Basics

·         What is Internet Marketing ?

·         Importance of Internet Marketing

·         Types of Internet Marketing Methods

·         How the search engine works?

·         Understanding the SERP

·         Using Search Operators

·         Google Search Engine Architecture

·         Search Engine Algorithms

Google WebMasters Tools

·         Adding a Site and Verification Process

Configuration

·         Settings

·         Geographic Settings

·         URL Parameters

·         Site Links

Traffic

·         Search Queries

·         Links to Site / Internal Links

Optimization

·         Sitemaps

·         Remove URLS from index

·         HTML Suggestions

·         Content Keywords

Keywords Research and Analysis

·         Introduction to Keyword Research

·         Product Analysis

·         Types of Keywords

·         Keyword Research Methodology

·         Keywords Analysis Tools

·         Competition Analysis

·         Preparing a Keyword List for Project

·         Localized Keywords Research

On-Page Optimization (Onsite)

·        Basics of Website Designing / Development

·         Onsite Optimization Basics

·         Google SEO Guidelines

·         Importance of Domain Names

·         Website Structure and Navigation Menu Optimization

·         Keyword Analysis

·         Keyword Optimization

·         Title Tag Optimization

·         Meta Tags Optimization

·         Headers Optimization

·         SEO Content Writing

·         Anchor Links Optimization

·         Internal Link Strategy

·         Image Tag Optimization

·         Footer Optimization

·         URL Rewriting Techniques (301, 302)

·         Robot.txt File
·         Cross Linking
·         Geo Tagging
·         Canonicalization
·         Fav icon
·         Creating an HTML and XML sitemaps
·         Sitemap hosting

Off-Page Optimization (Offsite)

·         Introduction to Offsite Optimization

·         Submission to search engines

·         Linking Building Methodology

·         Types of Linking Methods

·         Directory Submissions for SEO

·         Social Bookmarking

·         Local Business Listing (Local SEO)

·         Classifieds Posting

·         Forum Creations and Commenting

·         Blogs Creations for SEO

·         Blog Commenting

·         Press Release Submission

·         Article Submissions

·         Social Media Optimization (SMM Techniques)
·         Web 20 Site Submission
·         Link Wheel [Level 1, Level 2, Level 3]
·         Link Chain
·         Deep Linkining
·         Infographics
·         Pyramid SEO
·         Google business map Creation

Position Monitoring

  ·         Monitoring website Ranking With Different Keywords

  ·         Renewal Of Expiry Trade Leads And Posting New Trade Leads

Reports and Management

·         Website Position Analysis

·         Introducton to Google Analytics

·         Installing Google Analytics

·         Basics of Google Analytics

·         Visitors Reports

·         Geographic Reports

·         Traffic Sources Reports

·         Keywords Reports

·         Goals and Conversions

Latest Additional Techniques

·         Google Algorithm Updates

·         Panda Update

·         Pengiun Update

·         Page Rank Technology

·         Panda Update and its Importance

·         Latest Updates about SEO Algorithms

Additional Topics

·         Google Adsense Concepts

·         Web 2.0 Submissions

·         Link Wheel

·         Total PPC Advertising (For full course visit this page - PPC Training )

Live SEO Project

·         All the concepts on live seo project with Real Time experience from Real Time Faculty along with Certification